Chapter 5: Site Layout and Optimization

• Optimizing Your Site for Ease of Use
• Menu Navigation and Content Organization
  • Simplicity
    • Pros
    • Cons
  • Complexity
    • Pros
    • Cons
  • Meeting in the Middle
• Content Navigation
  • Pros
  • Cons
  • Implementation
    • The Default, Core Way
• Accessibility
• Measuring Usability
• Color Psychology, Typefaces, and Design
  • Fire and Ice, Classic and Jazzy
  • What to Ask Yourself
• Typefaces
  • Design Considerations for Fonts
• Basic Color Psychology
  • Hot Colors
    • Red
    • Orange
    • Yellow
  • Cool Colors
    • Green
    • Blue
    • Violet
    • White
    • Black
  • Cultural Considerations
• Writing Effective Copy
  • Ten Tips for Effective Copywriting
• Real-World Views
• Instilling a Sense of Urgency
• Six Tips for Instilling Urgency
• Summary

Paperback 160 pages
Released: November 2007
ISBN: 1847191401
ISBN 13: 978-1-847191-40-3