Chapter 3: Generating Traffic

• What is SEO?
  • Structural Optimization
    • Items That Search Engines Look for in Your Site's Content
    • External Views of Your Site by Search Engines
  • Optimizing META Data
  • Title Optimization
  • Content Optimization
  • Keyword Research and Optimization
• Website Structure and Organization
  • Internal Linking and Navigation
  • Using a robots.txt File
  • Using Image ALT and TITLE Tags
• Promotional Optimization
  • Link Popularity
  • Link Anchors
  • Choosing Relevant Link Partners
    • Determining Link Relevancy
    • Don't Go There–Links to be Avoided at All Costs
    • Competitive Analysis
• Lock 'n' Load—Using SEO in Joomla!
  • Using Joomla's Core SEO
    • What is .htaccess?
    • Copying htaccess.txt to .htaccess
    • Are we Done Yet?
  • Installing and Configuring OpenSEF
    •  Installing
    • Tip for Using OpenSEF
    • Using the Sitemap Feature
    • Configuring OpenSEF's Sitemap
    • Generating the Sitemap
    • Submitting the Sitemap
  • SEO Conclusion
• Getting Visitors to Play Tag
  • FijiWebDesign's TagBot
• Linkbaiting Techniques
  • Case Study on Linkbait—Oxfam.org.uk–"Bit Unfair"
  • Typical Linkbaiting Tactics
    • Using RSS Feeds
    • Permission Marketing
    • Affiliate Programs
• Summary

Paperback 160 pages
Released: November 2007
ISBN: 1847191401
ISBN 13: 978-1-847191-40-3