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Chapter
2: Creating a Marketing Plan
- Why have Marketing Plans?
- Creating a Marketing Plan
- Elements of Your Marketing Plan
- The Warrior's Strategic Objectives
- Evaluate, Adapt, Improvise, and Overcome
- The Warrior's Tactics
- Objective 1—Direct Revenue Generation
- Affiliate Marketing
- Goods, Goods, Goods
- Information is Power
- Objective 2—Traffic Generation
- Keyword-Rich Copywriting
- Search Engine Optimization (SEO)
- Sitemap Submission
- RSS Syndication or Really Simple Syndication
- Free! Free! Free!
- Objective 3—Visitor and Traffic Analysis
- Objective 4—Behavior and Conversion Analysis
- Objective 5—Competitive Analysis "Know Thy Enemy"
- Objective 6—Bringing it All back Home
- Summary
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Paperback 160 pages
Released: November 2007
ISBN: 1847191401
ISBN 13:
978-1-847191-40-3 |
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